Conde Nast rethinking digital versions of its magazines

By Amanda Klohmann

Magazines jumped to be iPad-ready before the iPad was even released. Magazines like GQ, Sports Illustrated and Vanity Fair put time, money and manpower into having iPad-ready editions for their content. But now, according to CrunchGear, some of these same magazines are learning that the platform isn’t quite ready to be the true magazine alternative they want it to be.

Despite there being perhaps 20 million tablets out there right now (all-inclusive), it doesn’t appear that people are really eating up the digital edition. To counter this, Conde Nast is “shifting” its efforts for iPad editions. Ad Age reports this statement from a Conde Nast publisher: “The official stance was we’re going to get all our magazines on the iPad because this is going to be such an important stream. The new change is maybe we can slow it down. In my opinion it makes Conde look smart because we have the ambition, but we’re not rushing. They’re not all doing all that well, so why rush to get them all on there?” 

What will it take to bring digital magazine subscriptions in line with paper? Are more tablet users needed or do magazines need to take a different approach in what they produce digitally? Comment below and let us know your thoughts.

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Welcome to the official blog page for University of Missouri students working to bring the Online News Association to Mizzou.
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